Finding vegan options on the industries like beauty industry or nutraceutical industry was not nearly as easy as it is now than 5 or 10 years ago. The worldwide market was really small and limited. Some high-end beauty brands offered vegan products and smaller vegan lines did not exist, the demand for vegan finished products wasn’t what it is today.

According to the Vegan Society, “Veganism is a philosophy and way of living which seeks to exclude as far as is possible and practicable all forms of exploitation of, and cruelty to, animals for food, cosmetics, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals.

A vegan plant-based material it is exactly what the name says: based on plants. Plant-based products are vegan, lactose-free, better for the planet, and full of micronutrients, as Aloe Vera, getting the whole wide range of vitamins, minerals, and phytochemicals available in plants.

The Aloe vera plant has been known and used for centuries for its health, beauty, medicinal, and skincare properties and there’s no doubt that the commercialization of Aloe Vera (Aloe Barbadensis) is a success story. Products containing Aloe are found almost everywhere. Consequently, many different kinds of natural-based industries are choosing Aloe Vera as it principal ingredient, on the cosmetic, food & beverage and dietary supplement industries.

Plant-based is perhaps the fastest-growing segment in natural. It is also one of the more confusing segments from the consumer’s perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase major demand on the final products, and compete more effectively against mainstream threats.

The manufacturer journey has changed dramatically. In addition to it, consumers want to buy effective, healthy, and natural products that protect their skin and improve their health and body system. The natural category has exploded and now accounts for a growing percentage of the global personal care market, and global nutraceutical market.

The personal care industry goes natural and organic same as food & beverages, people appear to tend to drink more beverages or natural supplements with function and healthful values. They are looking to live longer, better, and wiser.

Millennials are the trendsetters, creating groundswell movements through their use of social platforms, creating a top-down nutrition movement.In a lot of ways, the benefits of a plant-based seem like common sense: plants, vegetables, and fruits that are good for you; we all know that, and customers are aware now at the time of choosing a product that they will apply on their skin or take.Made from natural components, vegan products have minimal effects on your skin. They are not tested on animals and are safe from harmful chemicals.
A product that is vegan does not contain any animal ingredients or animal-derived ingredients.

Why to choose vegan ingredients?; For the animals
Preventing the exploitation of animals is not the only reason for choosing vegan\/ plant based ingredients as Aloe Vera, but for many it remains a key factor in their decision. Specifics aside, avoiding animal products is one of the most obvious ways you can take a stand against animal cruelty and animal exploitation everywhere.

Well-planned vegan diets follow healthy eating guidelines, and contain all the nutrients that our bodies need. Some research has linked vegan diets with lower blood pressure and cholesterol, and lower rates of heart disease, type 2 diabetes and some types of cancer.
Going vegan is a great opportunity to learn more about nutrition and improve your health, taking advantage of all the nutrients plants like Aloe Vera has and feel all the benefits they can give to your body.

From recycling our household rubbish to cycling to work, we’re all aware of ways to live a greener life. One of the most effective things an individual can do to lower their carbon footprint is to avoid all animal products.
The demand for vegan products, including vegan beauty products, has soared, and beauty brands are rising to the challenge. Most attribute the new popularity of veganism to our culture’s growing awareness of how consumerism affects the planet and natural world, as well as our desire to make conscious, ethical choices.

However, most experts agree that, in order to be vegan a product must not contain any ingredients derived from animalsmust not have been tested on animals. The demand for ethical, sustainable, and vegan cosmetics is here to stay and not going away soon. In fact, it’s growing. Consumers are becoming increasingly vocal about their desire for naturally and ethically derived ingredients. It’s all part of a larger movement that’s dramatically shifting the landscape of the beauty industry\u2014and even big brands are listening.