Spurred by aging populations and heightened interest in preventative health, sales of vitamins, minerals, and nutritional and herbal supplements have surged. Here’s how manufacturers can capture this dynamic opportunity.

The aging population remains under-served in terms of functional foods and drink products, despite “elderlies” living longer and healthier than ever before.

Even in tough economic conditions, today’s elderly will continue to spend on products that reduce the signs of aging, addressing such concerns as heart, and brain health and increasing healthy life expectancy.

There will be significant opportunities to provide innovative supplement/natural solutions to Boomers with newly available remedies for:

• Sarcopenia prevention (loss of lean muscle)
• Joint or bone health
• Eye support
• Digestive Health
• Energy/Vitality
• Immune system
• Improve Heart Health
• Diabetes/ glucose metabolism
• Sleep aids
• Prostate Health
• Hormonal Balance
• Mental Health
• Cognitive
• Glucose metabolism
• Healthy aging/aging well

Today, there are many natural products available to consumers to help them live better, fuller, healthier, and happier lives. Aloe Vera is one of these. At a time when products come and go quickly on the market, aloe retains a strong league of dedicated supporters. That group will only grow as new products with Aloe Vera are created and launched.

The herbs and botanicals market, as it applies to the dietary supplement, self-medication, and functional food segments, is driven by consumer demographics and health concerns. Broadly speaking, these trends include anti-aging, weight control, joint and bone health, digestion/ immunity, cardiovascular health/ diabetes, cognition/memory, female/ male health, and the growing wellness and beauty trends. Another trend benefiting the herbs and botanicals market is the natural and exotic ingredients trend, which is taking off in functional foods, as well as medicinal products. 

Given its exponentially growing demand and uses for various applications, aloe vera presents a fine opportunity among medicinal plants.

Now prized for its soothing, moisturizing, and healing properties, today’s market is strong and the future is bright. More people are learning about the benefits of aloe as a nutraceutical and you can see in your own market, more new supplements and drinks containing aloe hitting the market. Be part of this growing market. Marketer your products as premium formulating with aloe vera as a carrier.